So, after having read the article, Cisco clearly wanted to blackmail Apple so they could piggy back off Apple's innovation while their PoS phone brings nothing to the market. It may not mean diddley squat in court, but it's clear that they wanted a free ride on more than the trademark, they wanted a huge piece of Apple's pie of innovation.

Do a BHA on them and rename the product the aHole. Ok, that wouldn't fly. I'm sure Apple has a fallback name planned. Although they can present a strong argument for branding with so many iXXX products, the iNeverHeardOfItPhone does predate it apparently (I'd say prior art, but there's no art involved with Cisco).