People outside of the entertainment don't always realize where that money goes. Those commercials show the lowly film loader being put out of work because of pirating. It is a ridiculous accusation to make, the studios make the lions share of any money on a film, so little ever goes back to the creatives. A lot of these people get payed normal salaries, not getting any kickbacks for how well the movie does. The problem is that a creative entertainment industry has become exactly that, an industry.